In a world where streaming content captivates audiences, the Soul TV AI E-Commerce project represents a groundbreaking fusion of artificial intelligence and interactive commerce, designed to turn everyday TV viewing into an engaging, shoppable adventure. This case study explores the innovative technology developed to analyze real-time viewing context, delivering personalized product suggestions that align seamlessly with on-screen moments and drive impulse purchases. Leveraging advanced AI algorithms, the system identifies key elements in the content—such as scenes, objects, or themes—and surfaces relevant products from integrated e-commerce partners like Mercado Libre via QR codes or one-click Amazon purchases. This not only enhances user engagement but also unlocks new revenue streams for content creators and retailers, making every stream a potential shopping opportunity.